RESCUEDohio serves dogs in need by assisting partner shelters & providing comprehensive care until a compatible home is found. Their efforts are 100% volunteer based!
They share a passion to transform lives through educating the community & providing second chances for every dog who enters their foster-based program.
I love dogs (have 2 rescues of my own) & had so much fun learning about the great work this organization does! I feel so blessed to be part of this project.
RESCUEDohio was ready to makeover their website that only had minor updates since it was launched over 7 years ago. They needed a mobile responsive site based on the available search data. Since they are supported entirely by volunteers, they also needed to reduce the emails they were getting asking common questions.
The organization also wanted to improve their website user experience, wanting the site to be as easy to use as possible. They wanted their visitors to be able to quickly & easily learn about the organization & find what they're looking for.
RESCUEDohio needed their website updated to Google Analytics 4. I also implemented technical & on-page SEO strategies to improve their ranking in search results.
A volunteer photographer provided the photos of actual RESCUEDohio dogs for the new website. These photos are so fun and express the dogs' personalities wonderfully!
The organization already had great brand colors, shown here in their logo.
For consistency in branding and to create a clean, no-nonsense, modern look, Montserrat was selected for headings & body text with different weights to show hierarchy.
Heading 1
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Very hand that fed long doggo porgo woofer most angery pupper ever seen. Pupperino blop wow very biscit lotsa pats such treat wow such tempt pupper, wrinkler very jealous pupper blop. Stop it fren boof doggo ruff mlem, smol bork very jealous pupper.
The website builds a clear path from learning about the RESCUEDohio organization & their programs, to seeing adoptable dogs & applying to get involved.
The website includes these main pages:
Visitors need to know what the organization does as soon as they land on the home page. To accomplish this, I chose an eye-catching image that represents the organization and included clear calls-to-action so visitors know what to do next. I also featured their programs and how to get involved, along with the types of dogs they train, so that visitors are only 1 or 2 clicks away from what they need.
"Before"
"After"
One goal of the website update was to make the site more accessible. This included making the site easier to read by:
"Before
"After"
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